Product · Hikr
Hikr is the server-side analytics and first-party attribution system behind every Bouletteproof product. Built on Google Tag Manager server-side containers, it captures the whole funnel without third-party cookies, consent-dependent pixels, or client-side trackers that break on iOS.
What it is
Client-side trackers are a liability. Safari strips parameters. iOS caps cookie lifetime. Ad blockers drop the whole script. Third-party consent banners lose 30–50% of events to rejection. The standard analytics stack is measuring less every quarter — and you're making decisions on the surviving fraction.
Hikr moves measurement to your own server. Clicks, redirects, form submissions,
and server events are captured server-side using a first-party identifier
(hkclid)
that persists across devices, browsers, and ad-blocker reality. You get the same
event stream you'd have gotten in 2015 — just with 2026-era browsers pointed at it.
Who it's for
Performance marketing
Stop explaining why Meta reports 3× more conversions than GA4. Hikr's server-side truth is what you measure; ad-platform attribution is one signal among many.
SaaS with long funnels
Multi-touch attribution that survives a 60-day consideration window, device switching, and incognito signup. First-party identity stitched across all touchpoints.
Agencies reporting to clients
Client-facing reports that match what the CFO sees. Conversion numbers you'd put your name on, sourced from infrastructure you control.
How it works
Step 1 · First-party identifier
Every visitor gets an hkclid on their first interaction. It's stored
first-party, passed through redirects server-side, and attached to every downstream
event. Ad blockers don't touch it. iOS doesn't cap it.
Step 2 · Server-side tag manager
Hikr runs Google Tag Manager's server-side container on your subdomain
(e.g. sgtm.yourdomain.com). Ad-platform conversion APIs, analytics,
and CRM events fire from there — not from the visitor's browser.
Step 3 · Event log + CRM
Raw events land in a structured event log. Leads flow into Hikr's lightweight CRM or back into yours via API. You keep the source of truth.
Availability
Hikr runs every Bouletteproof product and a small number of external partner deployments. It's not a self-service SaaS — we onboard each deployment manually so the attribution logic matches your funnel. If that sounds like what you need, tell us about your setup.
We'll audit your current tracking, show you what's leaking, and propose what Hikr would capture.