Product · Hikr
Know what's working.
Without the cookie carousel.
Hikr is the server-side analytics and first-party attribution system behind every Bouletteproof product. Built on Google Tag Manager server-side containers, it captures the whole funnel without third-party cookies, consent-dependent pixels, or client-side trackers that break on iOS.
What it is
Attribution that doesn't depend on the browser doing you a favour.
Client-side trackers are a liability. Safari strips parameters. iOS caps cookie lifetime. Ad blockers drop the whole script. Consent banners hide what people decline: across 33 GA4 accounts, about one conversion in five never reached the report, and on one site shown the banner GA4 saw only 44% of the visits a cookieless tool counted (Orbit Media, 2024). The standard analytics stack is measuring less every quarter — and you're making decisions on the surviving fraction.
Hikr moves measurement to your own server. Clicks, redirects, form submissions,
and server events are captured server-side using a first-party identifier
(hkclid)
that persists across your own domains, redirects, and ad-blocker reality. You get the same
event stream you'd have gotten in 2015 — just with 2026-era browsers pointed at it.
Who it's for
Teams that report on numbers, not vibes.
Performance marketing
Stop explaining why Meta and GA4 disagree on conversions. Hikr's server-side truth is what you measure; ad-platform attribution is one signal among many.
SaaS with long funnels
Multi-touch attribution that survives a 60-day consideration window and a journey across several of your domains. First-party identity carried through every hop you control.
Agencies reporting to clients
Client-facing reports that match what the CFO sees. Conversion numbers you'd put your name on, sourced from infrastructure you control.
How it works
A server-side tag manager you own, feeding a warehouse-native event log.
Step 1 · First-party identifier
Every visitor gets an hkclid on their first interaction. It's stored
first-party, passed through redirects server-side, and attached to every downstream
event. Ad blockers don't touch it. iOS doesn't cap it.
Step 2 · Server-side tag manager
Hikr runs Google Tag Manager's server-side container on your subdomain
(e.g. sgtm.yourdomain.com). Ad-platform conversion APIs, analytics,
and CRM events fire from there — not from the visitor's browser.
Step 3 · Event log + CRM
Raw events land in a structured event log. Leads flow into Hikr's lightweight CRM or back into yours via API. You keep the source of truth.
Availability
Available for selected partners.
Hikr runs every Bouletteproof product and a small number of external partner deployments. It's not a self-service SaaS — we onboard each deployment manually so the attribution logic matches your funnel. If that sounds like what you need, tell us about your setup.
See what you've been missing.
We'll audit your current tracking, show you what's leaking, and propose what Hikr would capture.