Marketing infrastructure,
measured.

We build production tools for companies that want to know what's working — and the supervised multi-agent delivery platform that ships them.

4,600+

Agent executions scored

5

Products in production

Nov 2025

Platform live since

What we do

Products that measure. A platform that ships them.

Bouletteproof runs a portfolio of marketing-infrastructure products — attribution, tracking, lead capture, ad generation — built on a supervised multi-agent delivery platform called Bouletteproof OS. Every job our agents execute is quality-scored before a human ever sees the diff. Every sprint is measured at the deployment level, not just the job level. Every trace feeds a learning loop that makes the next sprint better.

We build this way because we use it ourselves. All five products below are shipped and maintained through BPOS. The metrics at the top of this page are live counts, not marketing claims.

Our products

Five live surfaces. One platform behind them.

Hikr

Live

Server-side analytics, attribution, CRM

First-party tracking, marketing attribution, and lead workflows for businesses that want to know what's actually working — without the cookie consent carousel.

Learn more

HikrLink

Live

Short links, bio pages, QR codes

Branded short links with server-side redirect analytics, creator bio pages, and high-resolution QR codes. Feeds Hikr's attribution graph end-to-end.

Learn more

AdQuill

Building

AI ad creation + landing pages

Brand-aware ad generation tied to a landing page system and a conversion bot. Built on top of our delivery platform.

Learn more

Tonzadeals

Live

Gamified lead capture

Lead-capture promotions with gamification mechanics. Used by brands in the Indian Ocean region to drive list growth.

Learn more

Bouletteproof OS

Internal

Supervised multi-agent delivery platform

The platform that ships everything above. Sprint-based execution, per-job quality scoring, trace-driven learning, human review before merge. Not sold standalone.

How we work

Every execution is scored. Every sprint is graded. Every trace teaches.

01 · Scored

Every agent execution produces a structured quality score from a separate LLM judge. Code that scores poorly stops before it reaches review.

02 · Graded

We measure at the sprint level, not just the job level. Per-job scoring misses coherence failures. Sprint-level grading catches them before deploy.

03 · Learned

Weak executions produce traces. Traces produce skill patches. Next sprint runs with updated priors. The system measurably improves across months.

Writing

Practitioner notes from production.

We publish what's working and what isn't. No vendor pitch — just data from our own systems and the patterns that transfer.

Library · MIT

context-steward

Lazy skill loading for agent systems. Published to npm and GitHub.

Read

Essay · Forthcoming

The 85% Accuracy Trap

What 4,600+ quality-scored agent executions taught us about measuring multi-agent systems.

Coming soon

Want to see it run?

Book a demo and we'll walk you through a live sprint — from blueprint to scored diff to merge — on our own production codebase.

Get in touch